The collective history of these platforms is messy, and TikTok is the same - publicly, rapidly changing the effects of its newness felt throughout pop culture and trickling down to the music industry. If you've never used the app, perhaps TikTok is easier to conceptualize in relation to other similar apps: as the second cousin of Snapchat, or the godchild of Vine. For the uninitiated, TikTok is a platform where users upload 15-second videos set to snippets of audio from the app's wildly expansive database, ranging from nonsensical noises to obscure anime clips.
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